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Pudding gets you places. →
thirty7cents:
Pudding gets you places.
In 1999, UC-Davis civil engineer David Phillips was grocery shopping when he noticed something peculiar. Healthy Choice Foods was offering frequent-flyer miles to customers who bought its products. But a 25-cent pudding would bring 100 miles — the reward was worth more than the product itself.
Recognizing a good thing, Phillips bought 12,150 servings of...
May 2010
11 posts
March 2010
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